Goodbye Nokia Lumia brand, say hello to Microsoft
Lumia smartphones
Microsoft is making another big change to its smartphone
division which it acquired from Nokia. Close on the heels of shutting
down the Nokia plant in Chennai, there is another significant
change coming your way. It’s now time to say goodbye to the Nokia Lumia branding
and all future smartphones will be called ‘Microsoft Lumia’.
The company has finally made the new branding official.
According to The
Verge, “Nokia France will be the first of many countries
that adopt ‘Microsoft Lumia’ for its Facebook, Twitter, and other social media
accounts.” Microsoft has confirmed to The Verge that other
countries will follow the re-branding steps in the coming weeks.
After selling the handset business division to Microsoft, Nokia
is concentrating on its mapping business and network infrastructure.
As far Microsoft’s Lumia devices are concerned, they haven’t exactly been
the Android-killers that Microsoft and Nokia had hoped they would be.
According to the latest IDC
numbers, Windows phones saw 7.4 million shipments in one quarter, well
below Android which cross 255 million, and Apple’s iOS. Overall Windows
smartphone share stood at 2.5 percent of the total global smartphone market,
which shows that the Lumia brand hasn’t really been able to click with the
consumers.
Whether the brand change will help Lumia grow, remains to be
seen.