RelianceFreshDirect.com
to deliver fresh groceries
in Mumbai
in Mumbai
NEW DELHI: The retail
arm of Mukesh Ambani's Reliance Industries has taken baby steps
towards ecommerce. Reliance Retail has launched a website to deliver fresh
grocery products in select neighbourhoods of Mumbai.
RelianceFreshDirect.com
will sell fruits and vegetables, dairy products, groceries, packaged food,
confectionary items and personal care products to residents of South Mumbai,
Navi Mumbai and parts of Thane. The products will be similar to what is
available in Reliance Fresh and Reliance Mart stores.
"We continue to
explore newer markets and channels to leverage our solid foundation. The launch
of RelianceFreshDirect.com adds the 'direct delivery' channel to our network,
besides convenience and choice to our valued customers. Over time we will
certainly augment the direct delivery model," said a spokesperson of the
company.
The venture operates
through a subsidiary and follows a pilot project at the Reliance Corporate Park
office in Navi Mumbai. Over the past year or so, its 10,000 employees there
have availed of the facility through the Reliance Fresh-Project Direct website.
The company delivers the products to customers either from the nearest Reliance
store or its other distribution channels. It has not said when the home
delivery services will be extended to other cities. In groceries, the company
will compete against firms such as localbanya.com and bigbasket.com, which
deliver fresh products to consumers in some cities.
According to consultancy firm Technopak Advisors, India's e-commerce market, dominated by travel related services, is worth $10 billion at present and is expected to touch $200 billion by 2020. Online retailing stands at $600 million a year and may swell to $70 billion by 2020.
According to consultancy firm Technopak Advisors, India's e-commerce market, dominated by travel related services, is worth $10 billion at present and is expected to touch $200 billion by 2020. Online retailing stands at $600 million a year and may swell to $70 billion by 2020.
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