'Rs 299 corner':
Google gears up for
Great Online Shopping Festival
Great Online Shopping Festival
NEW DELHI: Google has
roped in 300 offline and online retailers and consumer companies for its Great
Online Shopping Festival that is expected to reach 100 million consumers this
year, riding on the frenzy of online shopping in recent weeks.
The Great Online
Shopping Festival (GOSF), to be held from December 10-12, is expected to see
participation of various consumer durable, FMCG and e-commerce firms in India.
The organisers will
also run a twoweek run-up campaign by reserving each day for a single company
to partner in a day-long offers and contests for consumers, said top executives
of some ecommerce companies participating in the event.
Google and various
e-commerce partners plan heavy-duty online advertising while consumer brands
will do offline campaigns such as hoarding and other outdoor activities, said a
senior executive of an e-commerce company.
"On that days
they are trying to get more exclusive launches. They are talking to companies
like Samsung, Philips and Motorola to launch products during these days,"
the person said.
Nitin Bawankule,
director for ecommerce at Google India, declined to comment
In a season of mega
online sales, Google's third edition of GOSF is expected to create a bigger
hype than the last two years as it plans to line up products ranging from FMCG,
consumer durables and fashion lifestyle segments to arts and collectibles,
travel packages and even two-wheelers, according to sources quoted earlier.This year, the organisers will also introduce digital walls in various cities where consumers can order through their smartphones by scanning the QR codes of the products, they said.
A top executive of an e-commerce firm said GOSF will also introduce a special segment called "Rs299 corner" where branded products priced between Rs600-1500 will be sold at Rs299. The products will be delivered free of charge and there will be cash-on-delivery option to woo first-time online consumers.
The person also said
that in the 14 days between November 27 and December 9, a lucky winner everyday
will get to shop for free among a host of select items.
Google started GOSF in
2012. Last year it got almost 16 million hits on all partner sites despite
technical glitches in the first day, and almost 40% of the traffic came from
Tier 2 and 3 cities.
Read more at:
