Teens prefer Messenger
over Facebook: Study
Teens are increasingly
spending less time on Facebook than on instant messaging apps, with many
saying the social network is not as “cool” as it used to be, a new study
involving 170,000 internet users says. As many as 50% participants in the study
said they were using Facebook less frequently than they did in the past. When
you look at just the teens in the US and the UK, 64% said they are spending
less time on Facebook because they are bored, marketingpilgrim.Com reported.
27% of teens said
Facebook is not as cool as it used to be. As many as 29% said they are not on
Facebook as often. The study noted that teens are still communicating
digitally, but now they are doing it via Instagram and messaging apps.
According to the
GlobalWebIndex (GWI) Social Summary for Q3 2014, even though Facebook has more
users, activity such as photo sharing and messaging has fallen off by 20% in
the last two years. This could prove that apps are eating into Facebook’s
business or maybe people are just getting bored with sharing their entire life
in videos, pictures and 20 word blurbs.
The report found that
although Facebook has a drop in active users, its Messenger is very popular
among teens, leaving even WhatsApp behind as the most used messaging app.